About this project
ReBean is a Moroccan green startup dedicated to transforming used coffee grounds into eco-friendly products that support climate resilience and circular economy. Our innovative model collects coffee waste from local cafes and repurposes it into sustainable charcoal, organic fertilizers, natural cosmetics, and cleaning products. With over 16 tons of waste collected and reused, ReBean also features the Eco-Coin platform, a digital reward system that incentivizes individuals and businesses to recycle. The initiative addresses environmental degradation, carbon emissions from traditional charcoal, and the lack of sustainable alternatives in Moroccan markets. It also promotes youth and women employment through green entrepreneurship. The project is driven by a passionate team and supported by key partnerships with local federations, research labs, and universities. Our mission is to turn every cup of coffee into a chance for a greener future.
Goals and Objectives
The main goal is to build a sustainable model for repurposing coffee waste while empowering youth and communities in Morocco. Objectives include:
-Reduce 20 tons of CO2 emissions within 12 months.
-Collect and recycle 30 tons of coffee waste.
-Train and employ 50 youth and women in green jobs.
-Launch Eco-Coin across 3 regions.
Beneficiaries: Local coffee shops, waste collectors, eco-conscious consumers, youth, and farmers. These groups were selected due to their direct engagement with coffee consumption and their potential to contribute to and benefit from circular systems.
Sustainability: Income will be generated through product sales and subscription models. Our reward platform ensures long-term behavior change. The model is replicable in other cities and scalable through tech and franchising.
Expected result
-Recycle 30 tons of coffee grounds by the end of year one.
-Reduce carbon emissions by at least 20 tons annually.
-Deploy Eco-Coin in 3 cities and register 500+ users.
-Produce and sell 1,000+ units of sustainable products.
-Establish 10 long-term B2B partnerships.
-Engage 1,000+ citizens through environmental workshops.
All results will be tracked through monthly reports, platform analytics, and third-party evaluations. The KPIs include: waste collected, product units sold, app users, CO2 saved, and jobs created.
Partners
About me / organisation
Khaddouj Zaidi
A Moroccan green innovator and founder of ReBean, a startup transforming used coffee grounds into eco-friendly products. Passionate about sustainability, circular economy, and digital innovation, he also mentors youth in tech and entrepreneurship through national and international programs.
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