About this project
Climate Talk is a youth-led climate communication initiative that aims to raise awareness about climate change among marginalized and underserved communities in Jordan, including refugees, rural populations, and low-income groups. The project leverages the power of short-form digital storytelling especially in local dialects such as Jordanian Bedouin Arabic to deliver climate knowledge in an accessible, culturally relevant, and emotionally engaging format.
The initiative will produce a series of 15 short video reels (each under 60 seconds) focusing on urgent climate-related issues such as heatwaves, wildfires, water scarcity, food insecurity, and land degradation. These topics are directly tied to the lived realities of the target communities. The videos will be distributed through high-engagement platforms such as Instagram, Facebook, and WhatsApp to reach youth and families who often lack access to formal environmental education.
What makes this project unique is its combination of scientific accuracy and local oral culture. Instead of relying on academic or technical language, the videos will use analogies, humor, traditional expressions, and real-life references to make complex topics easy to understand. The content will be co-developed by me as a youth environmental engineer and climate content creator and a small team of young people from within the communities, ensuring that the tone, language, and stories truly reflect the people and places they represent.
To ensure broader reach and relevance, the project will establish partnerships with at least three local institutions such as youth centers, rural schools, or environmental NGOs—to co-host local screenings, distribute the videos through offline networks, and facilitate follow-up discussions or creative activities. In doing so, Climate Talk bridges the gap between digital content and real-world dialogue.
The project aims to reach at least 20,000 viewers within its initial six-month phase, generating measurable improvements in public understanding of local climate risks and potential adaptive behaviors. The impact will be monitored through digital analytics, audience surveys, and qualitative feedback from youth creators and partner institutions.
Goals and Objectives
The overarching goal of Climate Talk is to raise awareness of climate change and environmental literacy among marginalized communities in Jordan through accessible, relatable, and emotionally resonant storytelling. By documenting real experiences from the frontlines of climate impact, the project aims to bridge the gap between scientific knowledge and lived reality.
Specific Objectives:
To produce and publish 15 short video interviews (reels) with individuals directly affected by climate change—including farmers, refugees, waste workers, and rural residents.
To deliver these stories in local dialects and formats familiar to the target audience, making climate science more accessible.
To collaborate with at least three community-based institutions for local outreach, screenings, and dialogue.
To reach at least 20,000 people via digital platforms such as Instagram, Facebook, and WhatsApp.
To empower 10 local volunteers to support implementation, logistics, and community engagement.
Intended Beneficiaries:
The primary beneficiaries are vulnerable and underserved groups, including:
Rural families impacted by drought, frost, or water shortages.
Refugees living in environmentally fragile areas.
Youth with limited access to environmental education or platforms for expression.
These groups were chosen because they are among the most affected by climate change yet least represented in national climate conversations. This project offers them a platform to voice their realities and raise awareness within their own communities.
Sustainability and Scalability:
The project will have lasting impact through:
Open access to all video content for future use in schools, campaigns, and workshops.
Volunteer capacity-building that enables ongoing content production at the community level.
A replicable storytelling model that can be adapted in other regions or countries using the same approach: youth-led, locally grounded, and low-cost but high-impact.
Expected result
Goal:
The overarching goal of Climate Talk is to raise climate change awareness and environmental literacy among marginalized communities in Jordan through accessible, relatable, and emotionally resonant short-form video content.
Specific Objectives:
To produce and distribute 15 short video interviews (reels) with individuals directly affected by climate change including farmers, waste workers, refugees, and rural residents to shed light on real-world impacts of climate shocks.
To partner with at least 3 local institutions (youth centers, NGOs, or schools) for outreach, screening, and community engagement.
To reach at least 20,000 viewers across Jordan within six months through social media platforms such as Instagram, Facebook, and WhatsApp.
Intended Beneficiaries:
The primary beneficiaries are underserved and climate-vulnerable communities in Jordan, including:
Rural families suffering from drought, frost, or water cuts.
Refugees living in exposed areas with little climate resilience.
Youth lacking access to formal environmental education or digital storytelling skills.
These groups were chosen because they are disproportionately impacted by climate change yet often excluded from mainstream climate conversations. The project empowers them by giving them a platform to share their experiences, build their knowledge, and advocate for local climate solutions.
Sustainability and Scalability:
The project’s impact will be sustained through:
Open access to all video content for use in future workshops, campaigns, and curricula.
A storytelling model that is easily replicable across Arabic-speaking regions due to its low cost, high relatability, and flexible format.
About me / organisation
abdallah bassam alkhawaldeh
My name is Abdallah Alkhawaldeh. I’m a 29-year-old agricultural engineer, climate activist, and environmental content creator from Jordan. For over five years, I’ve been working at the intersection of climate change, sustainability, and youth engagement—bringing environmental knowledge closer to the people who need it most.
I’ve worked with several national and international organizations, including UNDP, UNICEF, Greenpeace MENA, and the International Rescue Committee (IRC). My work with these organizations has focused on climate awareness campaigns, sustainable agriculture initiatives, waste sorting programs, environmental education, climate innovation, and reforestation efforts.
As a certified trainer in climate innovation and environmental storytelling, I create digital content—mostly in local dialects—to raise awareness about climate change and environmental justice, especially among youth, refugees, and marginalized groups.
In Climate Talk, I will lead every phase of the project—from developing the concept and conducting interviews, to producing and sharing the final videos. With my technical background, creative approach, and deep connection to affected communities, I’m committed to delivering a project that is locally grounded, inclusive, and impactful.
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